Vodafone ••
Kick-Offs
#SpiritofGiga live from Lichtburg Essen
5000 Vodafone employees were in the spotlight at the annual Sales Kick-Off event 2021. It featured eight shows to activate and network the company’s sales organisations from all over Germany with a focus on information, motivation and appreciation.
We broadcasted the event live from Germany’s biggest picture palace, Lichtburg Essen, for three whole days. It provided the perfect atmosphere, authenticity and setting for an inspiring and motivating digital event.
virtual event •• campaign •• project lead & management •• concept design •• content & media production •• motion & graphic design •• show production •• digital platform •• ux/ui design
A customised streaming platform brought people together despite the distance. Participants used ‘spirit buttons’ to communicate their reactions directly to the live studio in the form of acoustic and visual signals that were augmented in the video stream. This gave the members of the sales organisations a visual presence at the event and there were some genuine firework displays of emotional responses on display during the ‘GigaMoments’.
From event to campaign
Before the event, the sales organisation team members showed their Giga Spirit at photo shoots. Those photos were then integrated in the design and advance communications for the event. There was also an interactive web photo tool to create personal motifs that weren’t just featured in the show, but could also be used on laptops, mobile phones and in the social media.
Vodafone Sales Kick-Off 2022
New year, new kick-off, new slogan! We organised the Kick-Off 2022 at Lichtburg Essen again. This year’s slogan was “Live the new Giga” and the event focused on the strategy and motivation for the new year.
