GOOGLE •• OMR 2026

The Home of AI, Innovation and Community

With the Google Haus, Google became one of the key meeting points of OMR 2026: a space for AI, digital growth strategies, hands-on innovation and meaningful exchange.

In its new look, Google’s presence at OMR brought together a wide range of formats, technologies and people in one curated experience. From keynotes and masterclasses to live demos, community events and creator moments, the diverse programme explored one of the most defining questions in marketing today: How is AI transforming the future of brands, platforms and growth?

brand experience •• event •• trade show •• AI experience •• masterclass •• demo •• community •• spatial design •• production

Welcome to the Google Haus

The Google Haus was designed as an open experience space for exchange, inspiration and interaction. Clearly defined zones, intuitive touchpoints and diverse formats guided visitors through content, technologies and encounters – from inspiring stage moments and personal demos to quick impulses and in-depth conversations.

AI at the Heart of the Programme

With more than 40 programme elements, Google offered a broad perspective on how artificial intelligence is transforming the future of marketing at OMR 2026. 5 keynotes, 2 fireside chats and 15 masterclasses delivered strategic impulses, insights and practical use cases.

Within the Google Haus, the topic became tangible through 17 demos, partner integrations and hourly Google Innovation Tours – making AI relevant, accessible and practical.

Community, Creators and Activations

Beyond content and technology, the Google Haus became a place for connection and community. 7 side events created opportunities for networking, exchange and personal connections at the heart of the OMR experience and close to the topics shaping the digital creative and marketing industry.

Special moments were created through 6 creator recognitions, including the presentation of the Gold Play Button. Activations such as the Nano Banana Photo Booth added playful, shareable experiences and extended the impact of the experience beyond the physical space.