Google •• YouTube
Festival
Inspiring, colourful – nothing like a conference!
Google has been hosting its YouTube ‘how-to’ event for the German marketing scene since 2016. The one-day journey of discovery through the YouTube universe is designed to be informing, inspirational and to demonstrate the platform’s multiple marketing opportunities.
YouTube’s inspiring world was taken off screen and put into a colourful, direct and unconventional real-life setting that reflected the platform’s success factors: high entertainment value, credibility and accessibility.
Spectacular offbeat location
The venue was Kraftwerk – an extraordinary industrial location in central Berlin. And the event was designed to communicate brand values in a fun and unconventional way.
A tailor-made programme!
The event agenda included a unique mix of keynotes, demonstrations, entertainment and ideation sessions plus various master classes for relevant deep insights.
Multisensory appeal
The YouTube Festival had street food, performances and show acts by successful YouTube creators and influencers. In other words, it appealed to all the senses.
YouTube Festival 2022
YouTube Festival recently inspired guests in Berlin with a brand new concept – plus lots of inspiration for the marketing of the future and plenty of entertainment.
