Google •• YouTube
Festival

You Tube Festival 092016 16

Inspiring, colourful – nothing like a conference!

Google has been hosting its YouTube ‘how-to’ event for the German marketing scene since 2016. The one-day journey of discovery through the YouTube universe is designed to be informing, inspirational and to demonstrate the platform’s multiple marketing opportunities.

YouTube’s inspiring world was taken off screen and put into a colourful, direct and unconventional real-life setting that reflected the platform’s success factors: high entertainment value, credibility and accessibility.

Spectacular offbeat location

The venue was Kraftwerk – an extraordinary industrial location in central Berlin. And the event was designed to communicate brand values in a fun and unconventional way.

You Tube Festival 092016 74
You Tube Festival 092016 2

A tailor-made programme!

The event agenda included a unique mix of keynotes, demonstrations, entertainment and ideation sessions plus various master classes for relevant deep insights.

Mielek You Tube Festival 2016 0118 02
Mielek You Tube Festival 2016 0246
Mielek You Tube Festival 2016 0118 02
You Tube Festival 092016 97
You Tube Festival 092016 97
Mielek You Tube Festival 2016 0246

Multisensory appeal

The YouTube Festival had street food, performances and show acts by successful YouTube creators and influencers. In other words, it appealed to all the senses.

You Tube Festival 092016 106
You Tube Festival 092016 31
You Tube Festival 092016 106
You Tube Festival 092016 8
You Tube Festival 092016 8
You Tube Festival 092016 31

YouTube Festival 2022

YouTube Festival recently inspired guests in Berlin with a brand new concept – plus lots of inspiration for the marketing of the future and plenty of entertainment.

Read the Google blog article

Ig web case YTF 01