EN
••
DE
new Strategy & Campaigning

Google •• YouTube
Festival

Ig web case YTF22 Intro

#YTF22 – More than great entertainment!

With the YouTube Festival, Google inspired over 1,700 guests and decision-makers from business, marketing, and media – for the seventh time! After two digital editions, the B2B festival format returned live in 2022 with a new concept.

A varied range of keynotes, panels, interactive experiences, music acts, and real encounters brought the diverse YouTube community together in Berlin. A captivating content show by and with numerous experts, creators and artists provided ideas and inspiration for the video marketing of tomorrow.

Ig web case YTF22 Grid 1 02
Ig web case YTF22 Grid 1 03

Next STATION: YouTube Festival

The popular STATION Berlin provided the ideal setting for the diverse program and relaxed exchange. Five stages and 14 different settings found their place in the historic building ensemble. Urban, authentic, and cozy, the event design created a feel-good atmosphere – like visiting a YouTube living room.

Ig web case grid 2 02
Ig web case grid 2 01

The spacious Playground Area on the outside grounds of the former Postgüterbahnhof became the 'place to be' for meetings and networking. With bright sunshine and authentic Berlin street food, the guests enjoyed an informal, lively festival atmosphere.

Ig web case ytf22 grid 05 02
Ig web case ytf22 grid 3 02

Creating the content of tomorrow

Fresh, relevant, and inspiring – the content reflected the diversity and range of the video platform and its outstanding creators. Exciting panels and keynotes, live podcasts, and ideas sessions provided insights into the YouTube ecosystem.

Ig web case YTF22 Grid 1 01
Ig web case ytf22 grid 4 01
Ig web case YTF22 Grid 1 01
Ig web case ytf22 grid 04 02
Ig web case ytf22 grid 04 02
Ig web case ytf22 grid 4 01

The diverse community came together on the stages to discuss the marketing of tomorrow – from YouTube management and marketing experts to social media celebrities and popular musicians.

Ig web case ytf22 grid 4 02
Ig web case ytf22 grid 03 02
Ig web case ytf22 grid 4 02
Ig web case ytf22 grid 4 03
Ig web case ytf22 grid 4 03
Ig web case ytf22 grid 03 02

For the live show, inspiring performances, music, and dance acts by well-known YouTube stars created a festival atmosphere. The highlight and perfect finale was the after-show party with a concert by Zoe Wees.

Ig web case ytf22 grid 5 02
Ig web case ytf22 grid 5 01
Ig web case ytf22 grid 5 02
Ig web case ytf22 grid 5 03
Ig web case ytf22 grid 5 03
Ig web case ytf22 grid 5 01

#YTF23 – Entertainment meets Innovation!

In 2023, the YouTube Festival at the STATION Berlin was a success once again. Over 2000 guests, creators, and partners came together in the capital to learn about the latest YouTube trends and news and to experience exciting creators and brand stories.

Read Google blog post

Ig web case YTF 01

Pictures: Markus Mielek / Lars Hübner

Related Work

Ig work vodafone sko teaser

Vodafone •• Kick-Offs
TUI Cruises Mein Schiff 1 01

TUI Cruises •• Mein Schiff 1
Covestro Innovation Celebration 01

Covestro •• Innovation Celebration
All projects

New department. New approach.

New

Now we also do branding and campaigns. With strategic know-how, 360° communication expertise and a maximum of focus in a dedicated department.

Find out more