Deutsche Bank / 360° VR Experience TourExperience & Interactive / Roadshow & Promotion
An innovative marketing concept enabled people at 400 branches to experience the benefits of a new banking model.
Deutsche Bank put the spotlight on its new digital banking strategy and the customer experience with its “Neue Zeit braucht neues Banking” [New Banking for a New Age] consumer campaign in 2017. TV, online, print and out-of-home activities were flanked by an 8-week German-wide promotion that allowed people to experience the advantages of the new banking model. An interactive, dialogue-oriented format was developed that translated the campaign into an immersive, customer-focused story in a stereoscopic 360-degree VR video. The Blum family was created to engage with the viewers in their own personal realities. It provided the perfect point of reference for the presentation of the new digital products and services. The 360° VR Experience Tour effectively substantiated the campaign at the POS, enabling Deutsche Bank to consolidate its position as an innovation driver in its market. At the same time, it made a lasting impact and provided numerous talking points as a result of the 360° VR being such an inspiring and immersive experience.