Winner of the IF Design Award 2023

© insglück/NUSSLI Group,
Ig web news Expo Awards 01
17. Apr 2023 •• Press article •• 1 min read

insglück is one of the winners of the iF Design Award 2023. The iF design prize is one of the world’s most renowned design prizes and is awarded once a year by the institution for form and design, the iF International Forum Design GmbH.

The 133-member jury of experts evaluated almost 11,000 submissions from 56 countries. The project, for which insglück realized the architectural design, content concept as well as exhibition and media design, convinced the jury: “Kazakhstan Pavilion – Gateway to Tomorrow” received the coveted seal of quality in the category “Trade Fair / Exhibition”, discipline “National Branding / Exhibition Design”.

Ig web news Expo Awards 01

The agency created one of the most extraordinary pavilions at the World Expo in Dubai, attracting over 1.6 million visitors. The immersive pavilion had guests immerse themselves in the country’s past, present and future: its rich nomadic culture dating back thousands of years, breath-taking natural landscapes, and innovative concepts and dynamic developments came to life. Ancient artefacts, interactive installations, state-of-the-art mixed-media presentations, and the impressive Main Show, culminating in a spectacular vision of life in the future, marked the pavilion’s success.

The project, which insglück realised on behalf of Kazakhstan QuazExpoCongres and the NUSSLI Group, has already won several awards. Most recently, the creative agency received the Heavent Award in Gold in Cannes.