insglück coordinates spectacular “Coming Home” event for Bayer 04 Leverkusen in the BayArena
On May 26, the BayArena was overflowing with feelings of happiness as Bayer 04 Leverkusen celebrated its first ever championship title with the “Coming Home” event. Staged by insglück, 40,000 fans experienced an unforgettable spectacle. The big end-of-season party, broadcasted live by ARD and WDR, reached millions of viewers and transported the stadium’s euphoria directly into their living rooms.
Parade to the BayArena
The “Coming Home” event began with the eagerly awaited return of the Bayer 04 Leverkusen team from the DFB Cup final in Berlin. After an exuberant welcome at Cologne/Bonn Airport and a festive entry in the Golden Book of the City of Leverkusen at Schloss Morsbroich, the team drove to the BayArena in a parade of open vehicles. In their familiar home stadium, thousands of fans were waiting to celebrate this emotional milestone with their club. In the Bayer 04 spirit, supported by music acts such as Culcha Candela, Hermes House Band and ATC - A Touch of Class, inspired by fan interviews, dance interludes, and fan club stories, over 40,000 fans in and a further 30,000 fans around the stadium welcomed their “Werkself.”
The Biggest Party in the Club's History
The coming together of fans and team was the crowning moment of the “Coming Home” event. With hymns of praise, thank-you speeches, fan appreciation, an after-party and much more, the Bayer 04 Leverkusen team, supported by insglück behind the scenes, heated up the entire BayArena.
Stadium experience and TV production combined: insglück succeeded in combining the special atmosphere in the stadium with a professional TV production to create an immersive format on site. The unique setting with a 360-degree stage in the middle of the stadium made it possible for all fans to experience the celebration up close.
Fans were also able to join in the celebrations on this special day under the stilt freeway right next to the BayArena. From there, both the Werkself parade and the program from the BayArena could be followed on large screens.
All-round support by insglück
insglück was responsible for the concept, the show and TV production (World Feed), and took over the entire direction. The team was also responsible for the stage design, including branding and displaying the media areas. In collaboration with Bayer 04 Leverkusen as well as ALP media, Soullotion.TV, LunatX SFX, music4friends, and other important partners, the creative agency accompanied Bayer 04 through a memorable evening.
Equally unforgettable: the FINAL PARTY that took place the evening before at the Clubtheater Berlin. The high-level evening event for players, staff, employees, and guests of honor was not only a worthy prelude to the “Coming Home” event, but also a well-deserved celebration of the DFB cup victory against 1. FC Kaiserslautern. An all-round unique weekend that Team insglück supported with pride and joy
The entire “Coming Home” live stream is available here.
Photo by Jörg Schüler
“The big ‘Coming Home’ will be remembered by our fans as one of the biggest events in the club's history. With creative and professional support, insglück helped make this day an unforgettable experience.”
