Focusing on growth — insglück with a new ownership
insglück has gained a new owner in RSBG SE, the Essen-based holding company of RAG-Stiftung, which was founded in 2014. This new partnership will enable the agency to focus on building its creative and digital competence, driving international expansion and developing new areas of business.
“The investment consolidates our event market strategy. insglück is number one in the German creative event ranking and a strong agency with 20 years of experience in the business. We were very impressed by insglück’s diversified product portfolio as well as its creative strength combined with digital and event production expertise. insglück’s long-serving, interdisciplinary management team, its values and its culture are a very good match with our own,” said Peter Geisler, Investment Director at RSBG SE.
“A perfect fit! RSBG SE is a dependable partner with a long-term approach to strategic planning.”
Detlef Wintzen shares that sentiment: “This will enable us to continue on our growth trajectory and build our sustainability. Our name and line-up will also remain the same going forward: the established insglück team and the existing management. The only difference is that we now have the backing of a powerful parent company. We will be expanding our core business with creative and innovative live and digital events, as well as developing new business opportunities in the spatial experience and urban entertainment segments.“
“Being part of an industry network gives us the opportunity to operate in a top-level, inspirational and international environment.”
“In the past we have always been adept at anticipating new trends
and systematically and strategically adapting our portfolio of holistic
brand experiences to them. That’s why we have made substantial
investments in content development and, most recently, in media
production,” explained Christian Poswa.
