BMWi / German Pavilion Expo Astana 2017

Exhibition & Fair

The Ger­man sto­ry of future ener­gy – World of expe­ri­ence Ger­man Pavilion

The Ger­man Pavi­li­on at the EXPO 2017 in Asta­na show­ca­ses the Ger­man ener­gy sec­tor trans­for­ma­ti­on accord­ing to the mot­to of “Ener­gy on Track“. It uses an appe­aling mix of infor­ma­ti­on and enter­tain­ment to pre­sent sustain­ab­le tech­no­lo­gies, inno­va­ti­ve pro­ces­ses and pionee­ring solu­ti­ons. The EXPO syn­di­ca­te, with ins­glück as lead agen­cy, gtp2 archi­tek­ten and mac mes­se- und austel­lungs­cen­ter Ser­vice, is respon­si­ble for the Ger­man Pavilion’s con­cept and imple­men­ta­ti­on. The selec­tion com­mit­tee, who­se mem­bers inclu­ded rep­re­sen­ta­ti­ves of the respon­si­ble Federal Minis­try for Eco­no­mic Affairs and Ener­gy (BMWi), other government minis­tries, federal sta­tes, asso­cia­ti­ons, expert panels and the imple­men­ta­ti­on com­pa­ny Ham­burg Mes­se & Con­gress GmbH, was par­ti­cu­lar­ly impres­sed by the holistic over­all com­po­si­ti­on and strin­gent dra­ma­tur­gy at the pitch in June 2016.

The exhi­bi­ti­on tour is based around the idea of “zoo­m­ing in”. In the first exhi­bi­ti­on area, “Map of the Future“, visi­tors explo­re the poten­ti­al offe­red by rege­ne­ra­ti­ve ener­gies from a bird’s eye per­spec­tive. The second exhi­bi­ti­on area, “City of the Future“, brings them in clo­ser to the local envi­ron­ments whe­re peop­le live. The Ener­gy Show is the most emo­tio­nal expe­ri­ence in the Pavi­li­on. It puts the focus on peop­le as the main dri­vers of the ener­gy sec­tor trans­for­ma­ti­on in a fasci­na­ting sha­red experience.

The Ger­man Pavilion’s com­mu­ni­ca­ti­on con­cept is expe­ri­ence-based with a total of 15 exhi­bits to touch, try out and join in. Smart sticks help the visi­tors to have a more inten­si­ve inter­ac­tive expe­ri­ence of each the­me. They use them to activa­te exhi­bits, dis­play back­ground infor­ma­ti­on and collect the smart points they need to activa­te the ener­gy show at the end.